On May 11th, Xinhua News Agency, The People's Government of Zhejiang Province, China Council for Brand Development, China Appraisal Society and other units jointly released "2023 China Brand Value Evaluation Information" in Deqing, Zhejiang. With a brand value of CNY 15.067 billion, an increase of CNY 2.475 billion over 2022, and a brand strength of 834, Dawn Group ranks 20th in the energy and chemical industry, demonstrating the popularity, reputation and influence of its brand. 

The public welfare "China Brand Value Evaluation Information Release" jointly organized by China Council for Brand Development and relevant authoritative units has lasted for 10 years, which is an important measure to establish a brand value evaluation mechanism with Chinese characteristics, create positive energy for Chinese brands, and promote Chinese brands to the world.

It was reported that the number of brands participating in the evaluation in 2023 reached 1068, covering leading enterprises in most industries. This time, the brand value evaluation information of 720 brands were released, with a total brand value of CNY 10.151 trillion, an average increase of 1.4% over 2022.

For more than 30 years, Dawn Group has always been adhering to the business philosophy of "products-rooted, people-oriented, technology-led, and customer-first", and has been deeply involving in the industrial chain, product chain, and enterprise chain, which has formed four major advantages in scientific research, industry, parks, and talents. It has developed into a modern enterprise group focusing on research and development, polymerization, production, sales and application of new material, integrating science, industry, trade, logistics and finance.

Implement excellent performance management to create "good product in Dawn". Accompanied by "management modernization", Dawn deeply promotes ISO9000, ISO/TS16949 and other system certifications, introduces excellent performance models and methods, and gradually forms a standardized, institutionalized, and scientific quality management system to ensure "Dawn quality". It adheres to the "Technology Content, Quality, Output, Sales Volume; Benefit; Return on Investment, Asset-liability Ratio" management model, seeks production capacity from science and technology, and seeks benefits from quality. A variety of core products have entered the world's competitive stage, and have been identified as Shandong famous brand products, Shandong famous brands and Shandong high-quality brands. And they were also shortlisted for the first batch of "good products in Shandong Province" brand list.

"Industry Technicalization" is the key to brand creation and cultivation. Over the years, Dawn has continuously improved its corporate value creation ability and core competitiveness. Meltblown materials have made a major contribution to the anti-epidemic protection, and Dawn received a letter of thanks from the State Council; It created the first TPV production line in China, and its preparation technology won the second prize of the National Technology Invention Award; It realized the industrialization of HNBR, which solved the problem of raw materials that are stuck in China; It selfly developed and put the first parallel bi-component nonwovens production line into production in China, and the fiber density reached at the international leading level; It built the PBAT synthesis device with the largest production capacity in China, and opened up the integrated industrial chain of degradable materials.

In the previous mid-April, Dawn highlighted its international style at the Chinaplas2023, reflecting the achievements of "market internationalization". Now, Dawn has long-term cooperation with well-known enterprises in more than 70 countries and regions. On the basis of overseas trademark registration in Egypt, Turkey and other countries, it gradually strengthens the protection of international intellectual property rights. At the same time, it plans to establish overseas offices and branches, plans overseas warehouses, and continues to enhance international competitiveness.

"Management Modernization, Market Internationalization and Industry Technicalization" injects new impetus into brand building. In the future, Dawn Group will always adhere to innovation and technology to lead changes, be based on new changes, respond to new challenges, stimulate brand vitality with management innovation, promote brand upgrading with ingenuity and quality, and continue to create greater value for global customers with high standards of R&D and innovation capabilities and intelligent manufacturing management.